It may seem pre-mature to worry about this when the game hasn't even launched yet, but with MMOs the long-term prospects are always interesting to consider and Blizzard are clearly already thinking about them as well.
Syp made a pretty good post about this a few weeks ago, which I'll use as a jumping-off point. Like him, I see four overall options, though I'd group them slightly differently.
1) Do nothing
Likelihood: If Classic is even a moderate success, I'd say the likelihood of them not doing anything with it except maintain it is pretty low. They've clearly given it zero marketing spend, so I'll be surprised if they don't fully recoup their costs and then some from the subscription uptick on launch day alone, at which point ActiBlizz will want to know what they could do to make even more money from it.
My preference: Honestly, I would actually be OK with this. I'm not going to no-life Classic, nor is it going to be my only MMO, so assuming that I dip in and out of it to casually level multiple characters, just the content that's there will be enough to keep me busy for years. To be honest I find it kind of funny how many people seem to be concerned about lack of new additions when the average MMO player doesn't spend nearly enough time in any game to even get through just the launch content.
2) Fresh start servers
Daybreak has made a proper business model out of launching new Everquest servers, sometimes with special rule sets, and then merging them back into the existing ones once interest dies down. People just love that rush of a pristine new server where the world feels fresh and low-level zones are buzzing. We see this in the private server scene too, where many people love to jump in for the launch of a new server even if they've previously played a lot elsewhere, just to be part of the launch day crowd.
Likelihood: Medium. While it's obviously a proven model, I also think that it feels very obviously cheap, an easy way of wringing some fun and engagement out of very little effort. If the Classic team is really devoted to the game's old-school charms, I don't think they'd be in favour of this, as it goes counter to maintaining a sense of persistence and community cohesion. Generally speaking, "seasons" are all the rage in a lot of modern Blizzard games though, so I can see the idea finding traction among ActiBlizz decision makers. The question is who'd win out.
My preference: I like that "fresh start" feeling as much as the next person, but I also like persistence, and if I'm only going to play casually I'd probably rather continue working on my "main" characters than do Elwynn Forest for the umpteenth time. So while I don't think this would harm my own experience (unless they force everyone to start over somehow), it doesn't particularly appeal to me either.
3) Give more expansions the Classic treatment
Likelihood: High. To quote from a Forbes interview with J. Allen Brack:
Interviewer: So there's the opportunity for, if folks wanted it, the vanilla server, the Burning Crusade server, the Wrath server?
Brack: Yes. I don't want to trivialize the amount of work that's required to do that, or the amount of time. It's not something we can just dial up and dial down at any moment. But assuming a wildly successful Classic, we'll see what the future brings.
My preference: This would be my personal favourite option. I'm looking forward to Classic because Vanilla WoW is what I originally fell in love with, but Burning Crusade was easily my favourite expansion. So I'd like it if they made an entirely new BC server where people can either re-roll or copy existing Classic characters over to start at a higher level. I do think that the original Classic server should be preserved though, and nobody should be "forced" into a new expansion that they might not even like.
4) Start developing Classic in an alternate timeline
Also known as the Old School Runescape option.
Likelihood: Low. Again, while there is a precedent for this working successfully, it would require the largest effort and carry the biggest risk. I just think that all of the other options must look that much more appealing to Blizzard.
My preference: I get why people like the idea of this, but to me personally this is my least favourite option. First off, tacking anything new onto Classic would go counter to their original intent of (among other things) treating the Classic project as a restoration and preservation effort. We'd lose the original game a second time! Plus, and this may sound harsh, but I don't trust the team to come up with new content that's sufficiently in the spirit of Classic to not "ruin" the game for me a second time as well.
Which option would you prefer to become reality? I think the odds for my own preferences are pretty good right now!
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