Could Turtle WoW Be a Catalyst for Classic+?

I was going to start my day doing something else today, but then I came across a hot bit of gossip late last night that I just had to write about first: that Blizzard is suing Turtle WoW. I'm sure I'm not the only one who immediately wondered whether this is going to be another Nostalrius situation.

But let's back up for a second for anyone who might be confused by what some or all of that means. To recap, Nostalrius was an incredibly popular Vanilla WoW private server that was active for a year from early 2015 to 2016. It purported to be not for profit and claimed to offer the most authentic recreation of Vanilla WoW out there. Despite its very short lifespan, it managed to attract an incredible amount of interest within that year, to the point that even mainstream media were starting to report on it. Blizzard eventually sent them a cease and desist, but also ended up inviting the developers over to their headquarters, and it's widely believed that the whole incident was what convinced Blizzard that there was a valid business case for them to release their own Classic servers, as they announced WoW Classic at BlizzCon the following year.

(I myself never played on the original Nostalrius, but I played on its direct competitor Kronos. Vanilla WoW was definitely "in the air" around that time, with the disappointing Warlords of Draenor making many yearn for the good old days.)

The initial release of WoW Classic took a sledgehammer to the private server scene, because most people were happy to just pay for easy access to the "real" thing. However, ten years later, things look a little different.

WoW Classic is still around of course, but it has evolved in ways that have once again started to put some people off. WillE just released a video the other day about how he thinks there are too many versions of Classic at the moment, and I've been thinking about writing my own take on the state of Classic for a while. Because while there are many versions of it, at the same time they haven't necessarily been what (at least some) people wanted. Players were given a chance to play Burning Crusade and Wrath of the Lich King, and then these expansions were taken away from them again, so if either of these was what you really wanted out of WoW Classic, it was back to private servers for you. Season of Discovery was off to an incredibly strong start with the promise of offering "Vanilla with a twist" and then lost steam hard in its subsequent phases, just to end up in an awkward state of abandonment now, with no more active development planned.

People keep clamouring for "Classic Plus", a version of Vanilla WoW that should be permanent and receive continued active development like retail, but stay true to Vanilla somehow, even though you won't be able to find two people who agree on what exactly that means. In fairness, Blizzard has sent out more than one survey seemingly trying to find out what such a version of WoW could look like, but personally I'm still not convinced that they are really working on a permanent Classic+ as opposed to just the next seasonal server.

Either way, the point is that there is once again a gap in Blizzard's offerings that private servers have been happy to fill, and one of the most popular of these has been Turtle WoW. Unlike Nostalrius, this one has been more of a slow burn. Their website proudly states that they've been online since 2018, but I didn't really start hearing about them until a few years ago. YouTuber McDoubles has a whole playlist about him exploring TurtleWoW that was widely viewed and whose first video was posted roughly three years ago.

I've never played Turtle WoW myself - I'm not necessarily happy with everything Blizzard has done, but I'm also less invested at this point than I was, and ease of access and stability are more important to me - but I read and heard a lot about it. In recent months in particular, I couldn't watch a YouTube video about WoW Classic without the comments being flooded with "go play Turtle WoW" style comments, similar to how people were shouting about Nostalrius everywhere in 2015.

I'm not sure Turtle has become as popular as Nost was back then, but considering how long it's been up, I wouldn't be surprised if they'd had several hundred thousand sign-ups by this point as well, and it's clear that Blizzard was getting fed up with them. Unlike Nostalrius, Turtle WoW also hasn't been afraid to make money with a cash shop, and the lawsuit alleges that they may have made millions of dollars from it.

I'm kind of conflicted in terms of how I feel about this whole thing. Legally, Blizzard is obviously in the right (as they were with Nostalrius), and Turtle WoW's big cash shop shows that they weren't nearly as selfless about this whole thing as the Nostalrius team was. However, reading through the lawsuit and seeing the sheer amount of international cooperation required to run Turtle (defendants are alleged to be located in Russia, Germany, the US, Bulgaria, the Netherlands, Romania and the Czech Republic) I can't help but also feel the passion of the people involved, even if they were making money off their product.

And there is a reason Turtle WoW got as popular as it has, in that they managed to tap into what at least a significant part of the player base wants out of Classic and that Blizzard doesn't currently provide. Noteworthy to me has been:

1. Their focus has been on PvE (when all the big private servers used to be PvP), levelling and the world. Their website states that they added two new raids, but there are way more improvements and additions made to the open world and lower-level zones, such as additional boat connections and countless new quest hubs, new world events and a new profession. This is in contrast to how with Blizzard, everything always seems to circle back to raiding, endgame and adding even more powerful gear. This was the big letdown of Season of Discovery for me personally.

2. In a time when big companies are constantly outsourcing and reducing staff with "soft skills", such as social media or customer service teams, Turtle WoW had a reputation for having actual human GMs and good moderation. I even heard complaints that their moderation was "too strict", which to me to be honest sounded like a good thing in the context of MMO general chat channels.

This is not to say that Turtle WoW was perfect or anything - what I heard about their cash shop sounded quite off-putting to me (you could buy bags, "transmog" and garish mounts to an extent that puts retail WoW to shame), but to be honest I was still kind of glad the project was there as a signal to Blizzard that there are people who care about things they don't currently offer.

With this lawsuit, it seems unlikely that Turtle WoW will survive for very long - while it's not impossible for a for-profit private server to continue operating in the face of legal threats if they route all their activities through just the right countries (Warmane has infamously been in operation for over a decade), I'm not sure the Turtle WoW team has what it takes to continue evading the law, especially as the details of the lawsuit seem to show that the owners have already been identified and tracked down in real life.

I think the best we can hope for is that the situation will create sufficient amounts of attention and community outcry to make Blizzard think hard about what it is that's missing from Classic right now to the extent that hundreds of thousands of people would rather sign up for and download a private server client than play their product.