On Writing a WoW Blog in 2026

This is going to be a post about blogging, so if that doesn't interest you at all, feel free to skip this one.

When I created this blog during the height of Wrath of the Lich King, blogging was a popular thing to do in general, and there was a thriving community of bloggers writing about World of Warcraft in specific. Even though I didn't have a huge number of readers even back then, I very much felt like part of a community - we'd all constantly link to and respond to each other, and it just felt very cosy.

When I returned to WoW (Classic) in 2019, that community no longer really existed in the same form, and the world had moved on to YouTube videos and streams. I think when people talk about "content creators" these days, most of them don't even consider that said content could be in written form as well. I found all that a bit sad, but as I was blogging primarily as a means of self-expression and documentation, it just was what it was.

That doesn't mean that I don't want people to find this place if they are actually looking for content like this though. At some point I noticed that Google was missing a lot of this blog's content, so I tried to kick it into indexing more of it. This has worked to some extent, though according to Search Console it's still only indexed about 500 pages when I've produced nearly twice that number of posts on here.

Anyway, in recent months Google started sending me little congratulatory notices about my "search impact", saying that my content was attracting more and more clicks through Google each month. Curious, I started looking into this a bit more. I'm not going to cite any exact numbers, because Google Analytics and Blogger's own internal metrics are always miles apart despite being owned by the same company, but they do agree about the general trend of what gets the clicks/views.

Here are my top ten most viewed blog posts from the last twelve months, according to Blogger:

1. Dragonmaw Retreat: A Custom Dungeon
2. WoW Memories #1: October 20th, 2006
3. Winning the Stranglethorn Fishing Extravaganza in Retail
4. Connected Realms Are Confusing
5. Turtle WoW: Interesting Changes for a Slightly Different Sort of Vanilla Experience
6. The Island of Balor
7. Could Turtle WoW Be a Catalyst for Classic+?
8. I Decided to Try Turtle WoW Before It Shuts Down
9. Exploring the Forests of Northwind
10. A Classic Player's Return to Retail WoW

Basically, six of them are about Turtle WoW, and the other four are either about Classic or at least have some connection to it. (The fishing tournament post for example is about how to win "in retail" but it's from the perspective of a Classic player, trying to figure out what the differences are. Also, only Classic players actually call it "retail" in everyday conversation.)

As I've actually been spending less time playing and writing about Classic recently, I find that very interesting. I guess it makes sense that my posts about new retail content don't get that many views because there's huge competition on every topic and people don't care about the thoughts of some random casual.

I'm guessing the Turtle WoW posts are so high up because there's not nearly that much content about it out there. With so much content creation being done professionally these days (as in, to earn money and make a living), tying one's income to a private server that's actively under siege would probably not be a good idea, and anyone creating content for "official" WoW who wants to remain in good stead with Blizzard will have reason to avoid going into private server topics in too much depth. But it's interesting to see in actual numbers that it's clearly an underserved niche with some demand.

Official Classic does have its own content creators, but many of them follow the same "style" as retail, making videos and guides about how to make the most out of the newest patch, and considering Classic's overall development over the last year, there isn't much for them to chew on. I really used to enjoy WillE's videos about Classic for example, but he's clearly just waiting for the mythical Classic+ at this point and doesn't seem to have enjoyed anything that's actually going on in Classic for a while. Now he's just regurgitating all his old videos from the first time BC Classic came around, since that's hot in the algorithm right now due to the anniversary servers and presumably secures his pay check.

Which is to say that I think the Classic content scene has less going on right now as well - though I also think that players who actually enjoy Classic for its old-school feel, the ones who actually read the quests and so on, are probably also more open to still reading a blog than your average audience.

That was actually another nice thing about Classic era - it's so small, nobody can make a living creating content about it, so anything that people did make was purely a passion project, and again, because it's such a small niche everyone kind of knew everyone else. (Just another reason why it's a bummer that I kind of got bored with it gameplay-wise.)

Anyway, I'm actually not sure how to best conclude this post. There isn't really a point other than that there's still a niche for blog content about niche WoW topics, and that there are still people out there interested in reading about Classic and Turtle WoW. If getting more views was my primary purpose, I should write more about those subjects I guess. However, since I'm just a human shouting into the void for my own entertainment I'll continue to write about whatever WoW-related thing happens to rattle around my head in any given week. (Though yes, that will also include more Classic posts at some point.)